Androids now AirDrop to iPhones: What it means for marketers – eMarketer
The news: Google, which successfully pushed for standardizing RCS messaging between Android smartphones and iPhones […]
Read more
Tag: eMarketer
Apple to overhaul software for consistency across iPhone, iPad, Mac – eMarketer
The news: Apple is planning an enormous remodel of its iPhone, iPad, and Mac operating […]
Read more
Apple's services fuel growth as iPhone sales slow and consumer spending tightens
The news: Apple's services segment continued to prop up revenues in its fiscal Q1 earnings […]
Read more
Apple's AI strategy could fall short of iPhone success – eMarketer
The news: Apple warned that its new technologies may never be as profitable as the […]
Read more
Apple reverses on right-to-repair, will let customers fix iPhones, Macs – eMarketer
Repairing the latest iPhones and Macs can be difficult, even for seasoned technicians. Any iFixit […]
Read more
Apple's depression-detecting iPhone tool butts heads with its privacy-first marketing – eMarketer
The news: Apple is reportedly working with its research partners UCLA and Biogen on iPhone […]
Read more
Apple Card, Apple Pay, and iUP all fail on iPhone 13 pre-order day, exposing fragility of …
Citizens One, Apple's partner bank for the iPhone Upgrade Program, was also plagued with a […]
Read more
iPhones are gaining market share in the US, but losing in the UK
We now expect iPhone usage in the US will grow this year to 116.3 million, […]
Read more
iPhone 12 will supercharge mobile AR in 2021
Before the iPhone 12 was released, AR advertising grew from about half a billion dollars […]
Read moreIs the 5G iPhone 12 the Future of Smartphones?
eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the […]
Read more